About Us

Welcome to Ghaya—where fashion meets storytelling, culture, and purpose. Every piece we create carries meaning, sparking conversations and connections. More than just a brand, we’re a community that believes in designs with depth, inspiring individuality while bringing people together.

Meaning Behind GHAYA

Ghaya, derived from Arabic 'غاية', embodies the concept of fulfilling one's ultimate purpose. It represents our commitment to helping individuals embrace their uniqueness and live authentically through their style choices. Just as each garment serves a purpose, Ghaya aims to empower wearers to express themselves confidently while making a positive impact on the world. Additionally, the name Ghaya reflects our personal connection, with "GH" for Ghida and "YA" for Yara, symbolizing our partnership and shared vision.

A Message from the Founders

We’re Ghida and Yara, the founders of Ghaya. Our journey started in 2016 during our university days, where a friendship quickly turned into a shared vision. Despite living in different places, our connection only grew stronger. Then, on a train ride to Bicester Village in London, the idea for Ghaya was born—a conversation about purpose that turned into a brand built on meaning, creativity, and community.

Ghaya isn’t just a multifunctional brand—it’s a space for stories, movement, and self-expression. Every piece we create is designed to adapt, evolve, and be shaped by the people who wear it. It’s about more than fashion; it’s about identity and the connections that bring us together.

When you wear Ghaya, you carry a part of this journey with you—a reminder that what we wear can hold meaning, spark conversation, and create community.

With love,

Ghida & Yara